George is an experienced innovation and new business creation advisor. Over a 35 year career at Procter & Gamble, George led teams in all phases of the innovation process from current business operations, upgrade initiatives, front end product and technology development, and disruptive new business creation. He led innovation efforts in all P&G sectors, and on major brands such as Pampers, Tide and Pantene. George also acted as an internal consultant at P&G, codifying innovation know-how via an internal playbook, and guiding project teams to winning initiatives and new businesses.
In addition to his work at Change Logic, George now guides the entrepreneur community in Asheville, NC, through ideation, incubation and scale-up phases of new business creation. George is a founding board member of Hatch AVL, an Asheville-based startup co-location and incubation facility.
George is a graduate of MIT and is currently located in Asheville, NC. He has extensive experience in products research, product development and new business design, and is the co-inventor of 14 patents.