The Importance of Having an End to End Discipline for Innovation


“Legacy companies trying to make the transition to a new technological era must succeed at three disciplines: ideation, incubation, and scale. Everyone ideates. Every CEO spends money on innovation, and that’s great. Some companies are okay at incubation. But scaling is the hard part. The rubber hits the road when you have to take assets and capabilities away from an existing profitable business and allocate them to new businesses that have lower margins and may cannibalize your existing business."


Change Logic co-founder, Charles O’Reilly, discusses the importance of having an end-to-end discipline for innovation in this Fortune article about how GM CEO Mary Barra is responding to disruption in the automotive market. 


Does your company devote appropriate attention to scaling new businesses?


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